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Title page
Contents
Acknowledgements 4
Glossary of terms 6
Executive summary 9
Background 14
Overview 14
Sports betting involvement 14
Sports betting marketing 17
Gaps in knowledge 21
Approach 24
Research approach 24
Ethical approval 27
Report approach 28
Results 29
Demographic characteristics 29
Sports participation 32
Sports betting involvement 33
Promotions and bonuses 54
Ways of keeping control 56
Sports betting and alcohol consumption 58
Other gambling 60
Gambling-related harm 61
General health 63
Views on sports betting advertising and availability 63
The role of sporting clubs 66
Discussion and future directions 69
Implications and future directions 73
Strengths and limitations 75
Overall conclusions 76
References 77
Appendix 1: Interview recruitment materials 80
Appendix 2: Interview Plain Language Statements 83
Appendix 3: Interview guides 87
Appendix 4: Online survey recruitment materials 90
Appendix 5: Online survey 98
Appendix 6: Key stakeholder forum invitation 118
Table 1. Participant demographics 29
Table 2. Weekly disposable income and money available for recreational activities 31
Table 3. Sports participation 32
Table 4. Sports betting participation, by sport 34
Table 5. Bettors highest betting frequency across all sports 35
Table 6. Bettor demographics, by bet frequency 36
Table 7. Bettor weekly disposable income and money available for recreational activities 38
Table 8. Age of betting initiation 39
Table 9. Years from betting initiation to fortnightly betting among fortnightly bettors 39
Table 10. Sports betting by sport, by bet frequency 40
Table 11. Number of sports bet on by bettors, by bet frequency 42
Table 12a. Race betting participation frequency among sports bettors 43
Table 12b. Sports betting participation frequency among race bettors 43
Table 13. Highest bet placed in a single session for any single sport and average bet placed across all sports, by bet frequency 44
Table 14. $ placed by bet frequency on any single sport 45
Table 15. Sources of information used to inform betting, by bet frequency 46
Table 16. Betting motivations, by bet frequency 48
Table 17. Average percentage of betting done by betting mode, by bet frequency 49
Table 18. Bet locations, by bet frequency 51
Table 19. Number of betting accounts 52
Table 20. Betting companies used when betting 52
Table 21. Average percentage of bets planned in advance or placed on impulse, by bet frequency 53
Table 22. Promotions used by bet frequency 54
Table 23. Perceptions, intended use and understanding of promotions, by bet frequency 55
Table 24. Strategies employed to control betting by bet frequency 57
Table 25. Drinking and gambling experiences 59
Table 26. Participation in other forms of gambling, by bet frequency 60
Table 27. Problem Gambling Severity Index by bet frequency 62
Table 28. Overall health status 63
Table 29. K6 Psychological distress 63
Figure 1. Crossover between sports betting and race betting 33
Figure 2. Percent of bettors that bet on each sport, by frequency 41
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