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Title page

Contents

Foreword 5

Introduction 6

Implementing a circular economy: Five steps or "best practices" 13

1. Identify potential material loops 15

2. Consider innovative business models 18

3. Involve employees and other stakeholders 21

4. Develop a message 24

5. Test, learn and improve 27

Circular economy in practice: Three case studies 31

6. The circular economy in SMEs 34

7. The circular economy in large private organisations 40

8. The circular economy in public organisations 48

Recommendations for EMAS organisations 53

Conclusion 57

Useful resources 59

Figures

Figure 1. Outline of the circular economy 8

Figure 2. Addressing risks and opportunities 9

Figure 3. Five reasons to use EMAS in the transition to a circular economy 10

Figure 4. The EMAS "Plan-Do-Check-Act" approach 13

Figure 5. Worksheet: Business Model Canvas 20

Figure 6. Defining a narrative using the brand template of the Ellen MacArthur Foundation 26

Figure 7. Key figures about Seacourt 35

Figure 8. Key figures about Martin's Hotels 41

Figure 9. Reduced energy & water consumption, reduced CO₂ emissions since 2011 44

Figure 10. Key figures about HNE Eberswalde 49

Figure 11. How to implement EMAS with the circular economy in mind 56