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국회도서관 홈으로 정보검색 소장정보 검색
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Title page 1

Contents 2

KEY TAKEAWAYS 1

INTRODUCTION 3

CHINESE GOVERNMENT SUPPORT FOR E-COMMERCE PLATFORMS 4

Industrial Policy Positions Chinese Platforms for Global Leadership 6

Leveraging Cross-Border E-commerce Pilot Zones as a Strategic Tool for Advancing Chinese Platforms in Global Markets 8

Government-Backed Data Platforms Enhancing Market Expansion 10

Competing for Talent and Innovation 11

Strategic Expansion of Chinese E-commerce Platforms Abroad 12

CASE STUDIES 13

Temu 13

Advantages 13

Consumer Harms 14

AliExpress 15

Advantages 15

Consumer Harms 15

SHEIN 15

Advantages 15

Consumer Harms 16

STRATEGIC STAKES 17

Distinguishing Between U.S. and Chinese Economic Incentives 17

Data Security and Geopolitical Implications 18

U.S. Consumer Choice Beyond Great Power Competition 18

POLICY RECOMMENDATIONS 19

Protecting U.S. Consumers and Businesses in the Global E-commerce Landscape 20

Strengthening U.S. E-commerce Amid Global Competition 21

CONCLUSION 22

ENDNOTES 23

Figures 3

Figure 1. Chinese e-commerce app downloads in the U.S., 2023 and monthly active users (MAU) in the U.S., April 2024 (millions) 3

Figure 2. Sample price (median), Temu, March 2025 5

Figure 3. Mentions of "e-commerce" and "digital economy" at NPC, 2015-2025 7

Figure 4. Chinese cities with cross-border e-commerce comprehensive pilot zones, 2015-2022 9

Figure 5. Estimated gross merchandise value revenues (in billions) in e-commerce segments by country in 2024 (estimated) and 2029 (projected) 19

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