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Segmenting metaverse creators : exploring creators’ perceived value and creation style in the creator economy
Chaeeun Boo, Yeongseo Kim, Ayoung Suh

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What drives purchase intention in live-streaming commerce in South Korea? Perspectives of IT affordance and streamer characteristics
Jinyoung Nam, Hanbyul Choi, Yoonhyuk Jung

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Unlocking the black box of e-health adoption : a peek into the minds of healthcare professionals
Abhishek Dondapati, Vaneeta Aggarwal, Ranjit Kumar Dehury

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4 .

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Exploring the influence of reels travel ads on potential travelers’ inspiration and digital engagement behaviors
Aye Myat Thazin, Chulmo Koo

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국내기사
A digital transformation in action : assessing the impact of information system capabilities on firm performance through the lens of innovation and business process performance and moderating role of entrepreneurial marketing in Indian SMEs
Manigandan R., Naga Venkata Raghuram J.

권호기사

6 .

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국내기사
Uncovering the antecedents of mobile-social shopping intention : a structural equation modeling approach
Tazizur Rahman, Md. Alomgir Hossen

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7 .

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국내기사
Integration of the UTAUT model in mobile banking context : the mediating role of personal innovativeness and perceived value
Afruza Haque, Nahida Sultana, Yang Sok Kim, Md Al Amin

권호기사

8 .

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국내기사
Investigation of long-term promotion effects on market baskets : a dynamic bayes network approach
Bumsoo Kim, Yoon Han

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9 .

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국내기사
Analyzing Chinese tourists’ experiences in Seoul and Tokyo : a mixed methodology of text mining and interviews
Xiaowen Feng, Seongbeom Kim, Zhiyi Chen, Hee-Woong Kim

권호기사

10 .

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국내기사
From clicks to coverage : exploring factors affecting insurance purchase intention via S-commerce
Abhay Grover, Pooja Sharma, Nilesh Arora

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국내기사 Segmenting metaverse creators : exploring creators’ perceived value and creation style in the creator economy Chaeeun Boo, Yeongseo Kim, Ayoung Suh

국내기사 What drives purchase intention in live-streaming commerce in South Korea? Perspectives of IT affordance and streamer characteristics Jinyoung Nam, Hanbyul Choi, Yoonhyuk Jung

국내기사 Unlocking the black box of e-health adoption : a peek into the minds of healthcare professionals Abhishek Dondapati, Vaneeta Aggarwal, Ranjit Kumar Dehury

국내기사 Exploring the influence of reels travel ads on potential travelers’ inspiration and digital engagement behaviors Aye Myat Thazin, Chulmo Koo

국내기사 A digital transformation in action : assessing the impact of information system capabilities on firm performance through the lens of innovation and business process performance and moderating role of entrepreneurial marketing in Indian SMEs Manigandan R., Naga Venkata Raghuram J.

국내기사 Uncovering the antecedents of mobile-social shopping intention : a structural equation modeling approach Tazizur Rahman, Md. Alomgir Hossen

국내기사 Integration of the UTAUT model in mobile banking context : the mediating role of personal innovativeness and perceived value Afruza Haque, Nahida Sultana, Yang Sok Kim, Md Al Amin

국내기사 Investigation of long-term promotion effects on market baskets : a dynamic bayes network approach Bumsoo Kim, Yoon Han

국내기사 Analyzing Chinese tourists’ experiences in Seoul and Tokyo : a mixed methodology of text mining and interviews Xiaowen Feng, Seongbeom Kim, Zhiyi Chen, Hee-Woong Kim

국내기사 From clicks to coverage : exploring factors affecting insurance purchase intention via S-commerce Abhay Grover, Pooja Sharma, Nilesh Arora

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국내기사
Segmenting metaverse creators : exploring creators’ perceived value and creation style in the creator economy
Chaeeun Boo, Yeongseo Kim, Ayoung Suh

국내기사
What drives purchase intention in live-streaming commerce in South Korea? Perspectives of IT affordance and streamer characteristics
Jinyoung Nam, Hanbyul Choi, Yoonhyuk Jung

국내기사
Unlocking the black box of e-health adoption : a peek into the minds of healthcare professionals
Abhishek Dondapati, Vaneeta Aggarwal, Ranjit Kumar Dehury

국내기사
Exploring the influence of reels travel ads on potential travelers’ inspiration and digital engagement behaviors
Aye Myat Thazin, Chulmo Koo

국내기사
A digital transformation in action : assessing the impact of information system capabilities on firm performance through the lens of innovation and business process performance and moderating role of entrepreneurial marketing in Indian SMEs
Manigandan R., Naga Venkata Raghuram J.

국내기사
Uncovering the antecedents of mobile-social shopping intention : a structural equation modeling approach
Tazizur Rahman, Md. Alomgir Hossen

국내기사
Integration of the UTAUT model in mobile banking context : the mediating role of personal innovativeness and perceived value
Afruza Haque, Nahida Sultana, Yang Sok Kim, Md Al Amin

국내기사
Investigation of long-term promotion effects on market baskets : a dynamic bayes network approach
Bumsoo Kim, Yoon Han

국내기사
Analyzing Chinese tourists’ experiences in Seoul and Tokyo : a mixed methodology of text mining and interviews
Xiaowen Feng, Seongbeom Kim, Zhiyi Chen, Hee-Woong Kim

국내기사
From clicks to coverage : exploring factors affecting insurance purchase intention via S-commerce
Abhay Grover, Pooja Sharma, Nilesh Arora