Title page
감사의 글
Contents
ABSTRACT 11
I. Introduction 14
II. Theoretical Overview 24
2.1. National Image 24
2.1.1 Definition 24
2.1.2 Composition of National Image 25
2.1.3 Formation of National Image 28
2.2. Migrant worker 31
2.2.1 Definition 31
2.2.2 The Meaning of Migrant Workers' Community 32
2.2.3 The problems of migrant workers in Korea 34
2.3. Cultural Festival 38
2.3.1 Definition 38
2.3.2 The Cultural Festivals for Migrant Workers in Korea 39
(1) 2006 Migrants' Arirang 39
(2) 2006 Bucheon Multi-cultural Festivals 42
(3) 2005 Migrant Cultural Festival 'Masil' 44
III. Methodology 46
3.1. Research Design 46
3.1.1 Research Questions 46
3.1.2 Research Model and Hypotheses 48
3.1.3 Operational Definition of Critical Elements 50
3.1.3.1 National Image 50
3.1.3.2 Cultural Festival 51
3.2. Outline of Research Methodology 51
3.2.1 Respondent Selection and Data Collection 51
3.2.2 Questionnaire Design 51
3.2.3 Analysis methods 53
IV. Data Analysis and Results 55
4.1. Survey Analysis 55
4.1.1 Respondent Characteristics 55
4.1.2 Reliability verification of Questions 57
4.2. Analysis of Research Questions 59
4.2.1. Analysis of Research Question 1 59
(1) Political image 59
(2) Economic image 60
(3) Social Image 61
(4) Culture Image 62
(5) Korean Image 63
(6) General image about Korea 64
4.2.2 Analysis of Research Question 2 65
4.2.3 Analysis of Research Question 3 66
(1) The testing and results of Hypothesis 1 68
(2) The testing and results of Hypothesis 2 69
(3) The testing and results of Hypothesis 3 70
(4) The testing and results of Hypothesis 4 71
(5) The testing and results of Hypothesis 5 72
V. Suggestions for National Image Improvement 73
VI. Conclusion 80
References 166
Questionnaire 172
[Table 2-1] The Reasons of unfair or harsh treatments 37
[Table 2-2] The Program of 2006 Migrants' Arirang 41
[Table 2-3] The Program of 2006 Bucheon multi-cultural Festival 43
[Table 2-4] The Program of 2005 Migrant Cultural Festival 'Masil' 45
[Table 3-1] Questionnaire Design for Korea's image measurement 53
[Table 4-1] Respondent Characteristics 56
[Table 4-2] Reliability verification of measurement items 58
[Table 4-3] Political image 60
[Table 4-4] Economic Image 61
[Table 4-5] Social Image 62
[Table 4-6] Culture Image 63
[Table 4-7] Korean image 64
[Table 4-8] General image about Korea 65
[Table 4-9] The impact of component image to the general image of Korea 66
[Table 4-10] The impact of independent variables to the component image 67
[Table 4-11] The impact of the participation frequency of festival for foreigners to component image 68
[Table 4-12] The impact of the number of Korean friends on component image 69
[Table 4-13] The impact of the length of dwelling on component image 70
[Table 4-14] The impact of the nationality of spouse on component image 71
[Table 4-15] The impact of the level of Korean speaking on component image 72
[Table 5-1] The program of the GyeongGi-Do athletic meeting with foreign workers 75
[Table 5-2] The level of Korean speaking by length of dwelling 76
[Figure 2-1] The image structure (Scott, 1966) 27
[Figure 2-2] Formation Process of National Image(Park Ki Soon, 1996) 28
[Figure 5-1] The level of Korean speaking by length of dwelling 77