The purpose of this study is to define the relation between customers' recognition of quality of service of an outdoor driving range and their loyalty. The population was customers of outdoor driving range in Choongchung province who were over 20 years of age, and 490 samples(male:334, female:156) were selected using stratified cluster random sampling.
Methodologies in Kim' s research(2001) were used to survey recognition of quality of service and methodologies in Park' s research(2004) were used to survey customers loyalty.
With collected data, frequency analysis, factor analysis, reliability analysis), t-test, one- way ANOVA and Scheffe and multiple regression analysis were done according to purposes of analysis using SPSS 12.0 program.
The result of the analysis is as follows.
Firstly, the relation between customers' recognition of quality of service of an outdoor driving range and their loyalty is varied according to demographical factors.
Secondly, customers' recognition of quality of service of an outdoor driving range affects the customers loyalty.