In the time of a company's crisis, the company's image or reputation depends on the crisis management. Therefore the crisis management holds an important role when it comes to a company's critical situation.
A current research showed the change of the Korean company's crisis communication strategy over the period of time. More research is going to be made on the company's crisis banishment change and the use of media for crisis management communication strategy alteration.
The Korean company's crisis banishment in the 90's received the effect of financial crisis and in the year of 2000 the rapid media development changed the crisis banishment. Therefore we know that the crisis banishment receives the effect of the change of surroundings.
In addition, the time when the print media and broadcast media played the entire role, even when a company's crisis occurred, the spreading effect to the society took a long time. Not sorting offline but only the country's rapid development and especially through the internet media development, the speed and spreading of the crisis issue to the public is getting bigger and faster.
Rather than using one type of media for a company's crisis communication for this time of companies, using newspaper, television, internet etc of variety media will help confront the crisis more accurately.