Title Page
Contents
ACKNOWLEDGEMENTS 6
ABSTRACT 7
CHAPTER I : INTRODUCION 8
CHAPTER II : SPORTS DIPLOMACY 11
A. Concept of Sports Diplomacy 11
CHAPTER III : Bid for Olympic Games 13
A. Bidding Process for Olympic Games 14
B. Factors influencing Olympic bid process 16
1. Holger Press's 7 factors 16
2. 5 Main Factors 22
CHAPTER IV : ANALYSIS OF RECENT OLYMPIC BIDDING 34
A. Success case of 2014 Sochi and 2016 Rio de Janeiro 34
1. IOC Evaluation Commission Report 34
2. Ranking in Mega Event 36
3. Lobby Activity 38
4. IOC member Personal Background 40
5. Rotating System 42
B. Failed case of 2014 PyeongChang and 2016 Madrid 45
1. IOC Evaluation Commission Report 45
2. Ranking in Mega Event 47
3. Lobby Activity 47
4. IOC member Personal Background 49
5. Rotating System 51
CHAPTER V : FINDINGS AND IMPLICATION 54
CHAPTER VI : CONCLUSION 60
BIBLIOGRAPHY 63
〈Table 1. Ranking in Olympic Games〉 26
〈Table 2. Host Country of Olympic Games〉 27
〈Table 3. A Number of Olympic Games by Continent〉 29
〈Table 4. A Number of IOC member by Continent〉 30
〈Table 5. Host City of Olympic Games (1984~2016)〉 32
〈Table 6. IOC member in Russia and Spain (2009)〉 40
〈Table 7. IOC member in Korea and Spain〉 50
〈Table 8. Analysis of Case Study (2010~2016)〉 54
〈Table 9. IOC Evaluation Commission Report: Poll Result (2010~2016)〉 57
〈Figure 1. Factors Influencing the Decision of IOC Member〉 17
〈Figure 2. Influencing factor on Olympic bid〉 23
〈Figure 3. Rio bidding presentation〉 43
〈Figure 4. Reason for losing 2014 Olympic bid〉 49