The modern jewelry industry in Korea began in 1976, the jewelry industry has developed rapidly with national economic growth. Korean jewelry industry before 1980's, had little meaning it the aspect of marketing and business. Domestic jewelry market which have changed from the value of goods to value of ornaments, faced important transition point for jewelry industry by the chance of in 1998 Olympic and money of overseas traveler after 1980s.
Precious metal and jewelry market transaction scale of Korea is estimated about 3 trillion in a year and domestic diamonds jewelry retail market is estimated about 8 hundred billion, it is 27 percent of the whole jewelry market scale. While the export volume of the jewelry product in Korea was 1.7 billion usd in 2009. The import volume of the jewelry 1.3 billon usd Korea jewelry is not middle of international jewelry market.
Diamond industry occupies a lot of scale of country economy and industry but most of transaction has been make unlawfully during that time so it has showned extremely dual and premodem market structure. Study of diamonds market in Korea country is showing weak situation yet.
The rapidly-grown jewelry field by the introduction of detail casting method to make it possible mass-production of the products before 1990's, began to changed into new system. Jewelry industry has changed from manual work called handmade to the detail casting industry based on master for mass-production. It products have internationally reflected an image of low quality and other reason. Most of the jewelry was import by under law.
An analysis of competing markets follows which China, Hongkong, India, and Thailand have raised prices for competitive advantaged. Diamond polishing industrial central nations are Belgium, Israel, India and China.
A point of view is analyzed towards export market shares in world trade Korea' jewelry market with Italy and France export oriented industry.
These difference between Korea and international market is been analyzed due to the lack of global marketing strategy.
The competitiveness of global marketing and the flexible production network of other country.
It this point of view, the comparison of the international competitiveness of the jewelry industry between the Korea and international market has a significance for the finding the strategy for the Korean jewelry industry.
Then it compare with the differences of the determinnats of the international competitiveness of the international competitivenss of the some countries based on Porter's revised model of the international competitiveness.
First is for the marketing strategy are presented on penetration strategies for the niche market which is M&A.
Second is government policy toward a proposal to repeal customs tariff and special excise tax generally, making efficient use of various financial support systems for smaller and mid- sized companies by the government.
The management of products on special management systems for the best products and first-class segmental articles were to establish the industrial education and research complex for international development of products.
To establish a system of organization on a proposal to establish a Korean precious metals and gem stones industrial federation is noted.