Title Page
Acknowledgemet
Contents
ABSTRACT 11
Chapter 1. Introduction 16
1.1. Background of the Study and Objective 16
1.2. Research Method and Composition of the dissertation 17
Chapter 2. Food Globalization 19
2.1. What is Globalization? 19
2.1.1. Globalization 19
2.1.2. Cultural Globalization 21
2.2. Food Globalization 23
2.2.1. Key words of Food Globalization 23
2.2.2. Commodification and Popularity of Food 24
2.3. Phenomenon of Food Globalization 27
2.3.1. Migration and Travel 27
2.3.2. Diverse Tastes and New Culture 29
2.3.3. Localization of Food 31
2.3.4. Food Globalization Policy 32
2.4. Present Status of Food Globalization 34
2.4.1. 〈Fast food〉 vs 〈Slow food〉 34
2.4.2. Standardization and Localization 36
2.4.3. Transitional flows of Food Globalization 38
Chapter 3. Food Globalization of Thailand, Japan, and China 40
3.1. Thailand 40
3.1.1. History of Thai Food Globalization 40
3.1.2. Significance of Thai Food 42
3.1.3. Thai Food Globalization Policy 43
3.2. Japan 50
3.2.1. History of Japanese Food Globalization 50
3.2.2. Significance of Japanese Food 52
3.2.3. Japanese Food Globalization Policy 55
3.3. China 59
3.3.1. History of Chinese Food Globalization 59
3.3.2. Significance of Chinese Food 61
3.3.3. Chinese Food Globalization Policy 63
Chapter 4. Analysis of Food Globalization of Three Countries 65
4.1. Factors of Food Globalization 65
4.1.1. Potential Factors for Food Globalization 66
4.1.2. Active Factors for Food Globalization 68
4.2. Analysis and Implication 74
4.2.1. Analysis of major factors 74
4.2.2. Implication for Korean Food Globalization 82
Chapter 5. Conclusion 92
Research 93
ABSTRACT IN KOREAN 95
Bibliography 99
Table 1. Comparable Key words between �Cultural Globalization?and �Food Globalization 23
Table 2. A survey on cuisine perception by the Kellogg School of Management and Sasin Institute in 2003 25
Table 3. Ethnicity of Zagat-rated New York restaurants as a percentage of all ethnically identifiable restaurants 26
Table 4-1. Overall Analysis of Potential factors of food globalization in cases of Thailand, Japan, and China 69
Table 4-2. Overall Analysis of Active factors of food globalization in cases of Thailand, Japan, and China 71
Table 5. Analysis of Tastes 74
Table 6. Analysis of Elements of �Healthy Food?Image 75
Table 7-1. Comparison of Decisive Motives of Food Globalization 78
Table 7-2. Comparison of Localization of Food 79
Table 7-3. Comparison of Food Globalization Policy (China is excluded due to no official policy.) 80
Figure 1. Comparison between Japanese Food Service Industry and Other domestic industries in Japan, 2004 52
Figure 2. Overall Structure for Food Globalization 65
Figure 3. Simple Steps & Intended Factors through which Asian food penetrate global market 84
Figure 4. Korean Food Policy by Integrating Thai and Japanese Policies 85
Figure 5. Korean government as a controller and Private Sectors as a practitioner 86
Figure 6. Recommendable Overall Structure for Korean Food Globalization 88