Title Page
Contents
ABSTRACT 6
1. INTRODUCTION 7
Establishment of Purpose 8
Mission, Vision, Goal 14
Business Model 15
2. MARKET ANALYSIS 19
External Environment 20
Market Segmentation 20
The analysis of Threat 22
The analysis of Opportunity 29
Internal Environment 30
Analysis tool 30
Human Resource Management 31
Technology Development 37
Marketing and Sales 38
3. FINANCIAL ANALYSIS 51
Sales Estimate 52
Investment Cost 53
Labor Cost 54
Profit and Losses 55
Appendix 56
대체재 가격 현황 48
가격 결정 49