Title Page
Contents
ABSTRACT 8
I. Introduction 10
1. Background of the Study 10
2. The Purpose of Study 11
3. Methodology and Research Question 12
II. Crisis Management and the Non Government Organization 15
1. Crisis Management 15
1.1. Definition of the Issue, Risk, Crisis and Management 15
1.2. Crisis Typology 18
1.3. Stages of a Crisis Management 19
2. Non Government Organization 28
2.1. Organizational Profile 30
2.2. Relations with the Public 35
3. Crisis Management in Non Government Organization 36
III. Previous Corporations and NGO Crisis Management Cases 40
1. Cases of Corporations 40
1.1. Johnson & Johnson, Tylenol 40
1.2. The Exxon Valdez Oil Spill 45
1.3. Phenol Leak Crisis of Doosan Electro-Materials 49
2. A Case of NGO: United Way of America’s Corruption 53
3. Cases Analysis and Comparison 57
IV. Community Chest of Korea’s Crisis Management 61
1. Introduction of Community Chest of Korea 61
2. Organization of Community Chest of Korea 63
3. CCK’s Corruption Scandal and Crisis Management 70
4. Implication on CCK’s Crisis Management and NGO 75
V. Conclusion 79
REFERENCE 82
Table 1. Crisis Typology 19
Table 2. Exemplified Issue, Risk, Crisis Factors 39
Table 3. The Main Levels of the Issue and Risk Caused a Crisis 55
Table 4. Comparison with Cases in Crisis Situations 59
Table 5. Public Reputation - Favor Rate / Perception Rate of CCK & Fruit of Love as the Same Organization 69
Table 6. The Lists of Issues and Risks in the CCK 73
Table 7. CCK's Diagnosed Crisis Factors and Management 76
Figure 1. Crisis Management Stages 21
Figure 2. Annual Donation Growth 62
Figure 3. Percentages of Treated Subjects in Board Meetings 64
Figure 4. Organizational Chart 66