The Technology of Industrial society in the beginning is made up of the producer as the center, but Consumer has all the sovereignty in the modem society to pursue the sensibility in 21 Century, as well as network environment which develop day by day is much easier for consumer to choose the products according to his taste and image. Company with this trend use the web to imprint consumes its brand and its own image, lead its awareness with remind to consumers through the web constantly. The easy color to access with sense in the human to accept the majority of informations through the visual is the most principal element to judge the company and the most sensible fact as well. Through this study, which selected 30 women's cosmetic brand web-site, it has been inspected the preference about the color image according to each sex, occupation, income of surveyors 325 persons after grouping with 8 kinds of figure in color image with above 90% agreement of experts in visual design and photography, The effective method to derive consumer's mentality based on above preference is as follows;
First, regardless of age, If chic and elegant image is imprinted to consumers, Color image is used the Black&White or the Black as base, the brightness contrast of the unique achromatic color has effect to maximize visual perception effects to emphasize the objects.
Second, the freshness and purity, vitality and clean feeling can be more effective to use the Blue and White&Green as base, it is suitable for color images such as Women's and healthy food.
Third, to promote the sexy and powerful products effectively, the colors of Red&Wine series should be used as base, it is suitable for the products to the target Group of 20-40's women, especially, considering high preferred color to the 20-40's women.
Fourth, Blue Base series will be effective to be used to the products for teenagers who has and appeal vitality and innocence with active, also polychromatic&Chromatic colors is sexy as cultural trend. So it is suitable for the fashion items which go well with the young generations of feeling free.
Although there is a little problem to accept such as the color itself on the web-site has some difference in the external factor, whether the color image will influence the revenue or not, the critical points with restricted area, and so on, the response of surveyors is within the category of remind image in color which is already established theoretically through the lots of precedent studies. Also, the preference of the color image has rather distinction etc. Study object specimen will be extended to national-wide in the future and constant study will be in process to derive the result in detail to inspect the sales amount related with preferred color image.