Title Page
Contents
ABSTRACT [Korean Version] 11
Chapter1. INTRODUCTION 14
1.1. Research Background and Motivation 14
1.2. Research Objectives and Significances 16
1.3. Organization of the Thesis 16
Chapter2. THEORETICAL BACKGROUND & HYPOTHESIS 18
2.1. Private Labels in South Korea 18
2.2. Different Perspectives and Research Model 19
2.3. Market Strategy Perspective 21
2.3.1. Consumer Marketing Capabilities and Private Labels Production 25
2.4. Channel Relationship Perspective 28
2.4.1. Channel Bonding and Private Labels Production 30
2.5. Precursors of Private Labels Production 32
2.6. Moderating and Control Variables 40
Chapter3. DATA ANALYSIS AND RESULTS 41
3.1. Data Collection 41
3.2. Measurement 43
3.3. Analysis 45
3.4. Moderators Model 57
3.5. Control Variable 59
3.6. Common Method Bias (CMB) 59
3.7. Additional Analysis 60
Chapter4. CONCLUSIONS 61
4.1. Summary of Findings 61
4.2. Managerial Implication 61
4.3. Theoretical Implication 63
4.4. Limitation and Future Research 64
REFERENCES 66
APPENDICES 8
A. QUESTIONNAURE 80
B. A VARIETY OF STATISTICAL CRITERIA 88
〈Table 2.1〉 Private Label Share in South Korea 18
〈Table 2.2〉 Large Scale Discount Stores - Private Label Share 19
〈Table 3.1〉 Sample Description 42
〈Table 3.2〉 Variables and Measurements 44
〈Table 3.3〉 Results of Reliability and Final Items 46
〈Table 3.4〉 Results of Factor Analysis 47
〈Table 3.5〉 Results of Confirmatory Factor Analysis 50
〈Table 3.6〉 Correlation Matrix and Descriptive Statistics 53
〈Table 3.7〉 Results of SEM for Tests of Hypotheses 55
〈Table 3.8〉 χ² Difference Test for Moderator Effects 58
〈Table 3.9〉 Standard Estimate Difference for Moderator Effects 58
〈Table B.1〉 Guidelines for Identifying Significant Factor Loadings (Based on Sample Size) 88
〈Table B.2〉 Cutoff Value Criteria for Reliability 88
〈Table B.3〉 Cutoff Value Criteria for Validity 89
〈Table B.4〉 Cutoff Value Criteria for Fit Indices 89
〈Figure 2.1〉 Conceptual Framework 20
〈Figure 2.2〉 Structure--Conduct-Performance Model (Adapted from McDermott, 2003) 23
〈Figure 3.1〉 Results of Final Model 54