Title Page
Contents
Abstracts 9
I. INTRODUCTION 11
II. THEORETICAL BACKGROUND 16
2.1. Resource-based View (RBV) 16
2.2. Knowledge-based View (KBV) 17
III. HYPOTHESIS DEVELOPMENT 19
3.1. Research Model 19
3.2. NPD Knowledge Management Competence 20
3.3. Hypothesis 24
3.4. Control Variable 40
IV. METHOD 41
4.1. Sample and Data Collection 41
4.2. Measures 42
4.3. Measurement Scales 44
V. ANALYSIS AND RESULTS 48
5.1. Hypothesis Test Results 48
5.2. The Mediation Role of the NPD Management Competences 50
5.3. Common Method Assessment 51
VI. DISCUSSION 53
6.1. Theoretical Implications 55
6.2. Managerial Implications 57
6.3. Limitations and Future Research 59
APPENDIX 1. Measurement Scales 61
I. NPD KNOWLEDGE CHARACTERSITICS IN DECISION MAKING 61
II. KNOWLDEGE MANAGEMENT COMPETECE IN MAKING NPD-RELATED DECISIONS 61
III. PRODUCT COMPETITIVE ADVANTAGES 62
IV. NEW PRODUCT PERFORMANCE 62
REFERENCES 64
[Table 4.1] Correlation matrix and descriptive statistic among the variables 45
[Table 5.1] Estimation Results from Path Model: Standardized Coefficients (t-value) 49
[Figure 3.1] Research Model 20