Title Page
Contents
ABSTRACT 8
Ⅰ. Introduction 11
1.1. Research Purpose 11
1.2. Research Question 12
1.3. Research Method 14
Ⅱ. Intercultural Communication 15
2.1. Culture 15
2.1.1. Definition of Culture 15
2.1.2. Understanding of Culture 18
2.2. Intercultural Communication 22
2.2.1. Definition of Intercultural Communication 22
2.2.2. Understanding of Intercultural Communication 23
2.2.3. Internal Communication 26
2.3. Hofstede's Cultural Dimension 27
2.3.1. Power Distance Index (PDI) 28
2.3.2. Individualism versus Collectivism 31
2.3.3. Masculinity versus Femininity 38
2.3.4. Uncertainty Avoidance 41
Ⅲ. Korean Global Company and Communication 47
3.1. Korean Culture according to Hofstede's Cultural Dimension 47
3.2. Korean's Communication 48
3.3. Korean Global Companies' Communication 50
Ⅳ. Case Study of Hyundai Motor Company 61
4.1. Analysis of Case Study 61
4.2. Results 71
4.3. Implication 74
Ⅴ. Conclusion 78
Bibliography 81
Table 1. Key Differences Between Small-and Large-Power-Distance Societies 30
Table 2. Key Differences Between Collectivist and Individualist Societies 34
Table 3. Key Differences Between Feminie and Masculine Societies 40
Table 4. Key Differences Between Weak and Strong Uncertainty-Avoidances Societies 44
Table 5. Regional Specialist Program of Samsung 53
Table 6. Expected role for the resident employee 55
Table 7. Perception gap between sojourning and local employee 56
Table 8. Opposing points on the Relationship 57
Table 9. High Context Versus Low Context 58
Table 10. Hofstede's & HMC's Survey 62
Table 11. Internal Communication Survey of HMC's foreign branch 65
Table 12. Hofstede's Cultural Dimension 67
Table 13. Internal Communication Satisfaction of HMC's foreign branch 68
Figure 1. Developmental model of the ability to accept other cultures 24
Figure 2. Power Distance Versus Individualism 37
Figure 3. Masculinity Versus Uncertainty Avoidance 46
Figure 4. Cultural Dimension of Korea 47
Figure 5. Global Communication 50
Figure 6. Hofstede's Cultural Dimension 60
Figure 7. Hofstede's Cultural Dimension and Internal Communication 63
Figure 8. HMC's Internal Communication Satisfaction 66