Title Page
Contents
ABSTRACT 9
Ⅰ. INTRODUCTION 11
1.1. Purpose and Background of the Study 11
1.2. Purpose of Study 13
1.3. Methodology 13
Ⅱ. THEORETICAL BACKGROUND 16
2.1. Public Diplomacy 16
2.1.1. The Definition of Public Diplomacy 16
2.1.2. History of the Public Diplomacy 18
2.2. Taxonomy of Public Diplomacy 21
2.2.1. Method 21
2.2.2. Time Factor 22
2.2.3. Participation Factor 24
2.3. Official Development Assistance (ODA) as Public Diplomacy 29
2.3.1. Definition of Official Development Assistance 29
2.3.2. Condition of Official Development Assistance 29
2.3.3. Role of Official Development Assistance 30
Ⅲ. Official Development Assistance Program using Sport 32
3.1. Sport and the Millennium Development Goals 32
3.1.1. The Millennium Development Goals 32
3.1.2. Contribution of Sport to the Millennium Development Goals 36
3.2. UNESCO and Sport 40
3.2.1. Sport for Peace and Development 40
3.2.2. Quality Physical Education 41
3.2.3. Women and Sport 41
3.3. Cases of Official Development Assistance (ODA) Program using Sport 42
3.3.1. United Kingdom 42
3.3.2. Australia 47
3.3.3. Canada 52
Ⅳ. Cases Analysis by Frames of Public Diplomacy 55
4.1. Method 55
4.2. Time Frames 56
4.2.1. United Kingdom 58
4.2.2. Australia 59
4.2.3. Canada 60
4.3. Communication Type 63
4.3.1. United Kingdom 64
4.3.2. Australia 70
4.3.3. Canada 72
Ⅴ. Conclusion 74
BIBLIOGRAPHY 76
Abstract in Korean(국문초록) 82
〈Table 2.1〉 The Definition of Public Diplomacy 18
〈Table 2.2〉 Basic Taxonomy of Public Diplomacy 21
〈Table 2.3〉 Public Diplomacy by Time Frame 24
〈Table 2.4〉 Classification of ODA 30
〈Table 3.1〉 The millennium development goals 33
〈Table 3.2〉 Contribution of sport to the millennium development goals 37
〈Table 4.1〉 Basic Taxonomy of Public Diplomacy 55
〈Table 4.2〉 Public Diplomacy by Time Frame 57
〈Table 4.3〉 The brief chronology of Right to Play’s growth 60
〈Figure 2.1〉 Multi-disciplinary Contribution to Public Diplomacy 20
〈Figure 2.2〉 Communication in public diplomacy 1 25
〈Figure 2.3〉 Communication in public diplomacy 2 26
〈Figure 2.4〉 Communication in public diplomacy 3 27
〈Figure 2.5〉 Communication ways of Public Diplomacy 28
〈Figure 4.1〉 International Inspiration timeline 59
〈Figure 4.2〉 McDowell, Mark's communication way in public diplomacy 63
〈Figure 4.3〉 Communication of International Inspiration 65
〈Figure 4.4〉 Communication of IDEALS Zambia 66
〈Figure 4.5〉 Communication of IDEALS Namibia 68
〈Figure 4.6〉 Communication of IDEALS Tanzania 69
〈Figure 4.7〉 Communication of the Australian Sports Outreach Program (ASOP) in India 71
〈Figure 4.8〉 Communication of The right to play 73