Title Page
Contents
ABSTRACT 10
I. Introduction 13
1. Research Purpose 13
2. Research Scope and Method 15
II. Public Diplomacy and Communication Theory 18
1. Overview of Public Diplomacy 18
2. Discourses on Public Diplomacy 23
3. Communication for Public Diplomacy 26
1) Instrumental Communication 26
2) Discourse Communication 29
III. The U.S. Foreign Policy 35
1. The Reagan Administration 35
2. The Clinton Administration 38
3. The Bush Administration 41
IV. The Analysis of American Public Diplomacy 46
1. Overview of American Public Diplomacy 46
2. American Public Diplomacy Programs in Different Periods 49
1) The Reagan Years 49
2) The Clinton Years 59
3) The Bush Years 69
3. Analysis and Implications 79
1) The Analysis of American Public Diplomacy Programs 79
2) Implications 87
V. Conclusion 91
References 94
Table 1. The Purposes and Key Activities of Public Diplomacy Led by Main Nations 19
Table 2. Instrumental Communication 26
Table 3. Discourse Communication 29
Table 4. The Three Categories of the U.S. Public Diplomacy Programs 47
Table 5. President Reagan's Inaugural Address Delivered on January 20, 1981 50
Table 6. President Reagan's Inaugural Address Delivered on January 21, 1985 51
Table 7. President Reagan's State of the Union Address Delivered on January 27, 1987 52
Table 8. A Sample Itinerary of an IVLP Participant's Trip 56
Table 9. IVLP Alumni from 1981 to 1988 57
Table 10. President Clinton's Inaugural Address Delivered on January 20, 1993 59
Table 11. President Clinton's State of the Union Address Delivered on January 24, 1995 60
Table 12. President Clinton's Inaugural Address Delivered on January 20, 1997 61
Table 13. Examples of FLEX Activities 66
Table 14. FLEX Program Goals 68
Table 15. President Bush's State of the Union Address Delivered on January 29, 2002 70
Table 16. President Bush's Inaugural Address Delivered on January 20, 2005 70
Table 17. President Bush's State of the Union Address Delivered on January 28, 2008 71
Table 18. MEPI Regional Offices 77
Table 19. MEPI Program Examples 78
Figure 1. MEPI'S Structure 76