Title Page
Contents
Abstract 9
초록 10
I. Introduction 11
1. Problem statements in the retail business 11
2. Research questions 13
II. Literature review 13
1. Trends of Smart Shopping Cart 13
A. IBM 13
B. Innovative Retail Laboratory 14
C. SK Telecom & E-Mart 14
2. Benefits sought 15
3. Theoretical background 16
A. Maslow's hierarchy of needs 16
B. Theory of reasoned action 17
C. Technology acceptance model 18
D. Trust 19
E. Privacy concern 19
F. Perceived enjoyment 19
G. Technology readiness 20
4. Hypotheses 20
5. Research model 24
III. Research method 25
1. Instrument development 26
2. Pretest and descriptive statistics 26
3. Data analysis 27
IV. Conclusions 31
1. Summary of results 31
2. Limitations 32
3. Implication: theoretical and practical 32
4. Directions for future research 34
V. References 35
VI. Appendix 37
1) Definition 37
2) Items 39
3) Confirmatory Measurement 41
Table 1. Receptive to SSC 27
Table 2. Reliability test 29
Table 3. Path and p-value 30
Figure 1. Needs of customer 16
Figure 2. Research model 24
Figure 3. Summary of results 31