Title Page
ABSTRACT
Contents
1. INTRODUCTION 14
1.1. Background to the Study 14
1.2. Statement of the Problem 19
1.3. Purpose of the Study 23
1.4. Key Research Question 25
2. LITERATURE REVIEW 26
2.1. Importance of Entrepreneurship Education 26
2.1.1. History of Entrepreneurship Education in the United States 30
2.1.2. History of Entrepreneurship Education in Korea 34
2.2. Entrepreneurship Education Service Quality 40
2.3. Career Reasons 47
2.4. Entrepreneurship Education Satisfaction 50
2.5. Entrepreneurship Education Loyalty 53
2.6. Entrepreneurial Self-efficacy and Intention 56
3. RESEARCH DESIGN & DEVELOPMENT OF HYPOTHESIS 64
3.1. Research Design 64
3.1.1. Research Model 64
3.2. Development of Hypothesis 72
3.2.1. Entrepreneurship Education Service Quality and Satisfaction 72
3.2.2. Career Reasons and Entrepreneurship Education Satisfaction 77
3.2.3. Entrepreneurship Education Satisfaction and Entrepreneurial Self-efficacy 81
3.2.4. Entrepreneurship Education Satisfaction and Loyalty 82
3.2.5. Entrepreneurial Self-efficacy and Entrepreneurship Education Loyalty 83
3.2.6. Entrepreneurial Self-Efficacy and Entrepreneurial Intention 84
3.2.7. Entrepreneurship Education Loyalty and Entrepreneurial Intention 85
3.3. Operational Measures of the Variables 86
3.3.1. Entrepreneurship Education Service Quality 86
3.3.2. Career Reasons 88
3.3.3. Entrepreneurship Education Satisfaction 89
3.3.4. Entrepreneurship Education Loyalty 90
3.3.5. Entrepreneurial Self-efficacy 91
3.3.6. Entrepreneurial Intention 93
4. METHODOLOGY & DATA ANALYSIS 95
4.1. Data Collection and Analysis 95
4.1.1. Data Collection 95
4.1.2. Data Analysis 96
4.1.3. Sample Characteristics 96
4.2. Exploratory Factor Analysis and Reliability 100
4.2.1. Entrepreneurship Education Service Quality 100
4.2.2. Career Reasons 105
4.2.3. Entrepreneurial Self-efficacy 107
4.2.4. Exploratory Factor Analysis & Reliability Analysis Result of all other variables 109
4.3. Descriptive Statistics 111
4.4. Correlation Analysis 113
4.5. Confirmatory Factor Analysis 115
4.6. Hypothesis Testing Result 122
4.6.1. Entrepreneurship Education Service Quality and Satisfaction 125
4.6.2. Career Reasons and Entrepreneurship Education Satisfaction 125
4.6.3. Entrepreneurship Education Satisfaction and Entrepreneurial Self-Efficacy 126
4.6.4. Entrepreneurship Education Satisfaction and Loyalty 127
4.6.5. Entrepreneurial Self-Efficacy and Entrepreneurship Education Loyalty 127
4.6.6. Entrepreneurial Self-Efficacy and Entrepreneurial Intention 128
4.6.7. Entrepreneurship Education Loyalty and Entrepreneurial Intention 129
5. Conclusion and Future Research Direction 133
5.1. Conclusion 133
5.2. Implication 140
5.3. Suggestions for Future Research 144
REFERENCES 146
APPENDIX A - Survey Questionnaire 164
국문초록 169
〈Table 2-1〉 Main Chronicle of American Entrepreneurship Education from 1950 to 1980 33
〈Table 2-2〉 Major History of Entrepreneurship Since the 1960s in Korea 37
〈Table 2-3〉 The Types of Jobs that Young Applicants Want in Korea 39
〈Table 2-4〉 Concise Definitions for 5 Dimensions of SERVQUAL 43
〈Table 2-5〉 Researches on Education Service Quality in Korea 46
〈Table 2-6〉 Conceptual Differences between Quality and Satisfaction 51
〈Table 3-1〉 Outline of the Entrepreneurship Education Service Quality 88
〈Table 3-2〉 Outline of the Career Reasons 89
〈Table 3-3〉 Outline of the Entrepreneurship Education Satisfaction 90
〈Table 3-4〉 Outline of the Entrepreneurship Education Loyalty 91
〈Table 3-5〉 Outline of the Entrepreneurial Self-efficacy 92
〈Table 3-6〉 Outline of the Entrepreneurial Intention 93
〈Table 3-7〉 Outline of the All Questionnaires 94
〈Table 4-1〉 Distribution of Respondents' Background Characteristics 99
〈Table 4-2〉 Communalities of Entrepreneurship Education Quality 102
〈Table 4-3〉 Rotated Component Matrix of Entrepreneurship Education Quality 103
〈Table 4-4〉 Reliability Analysis Result of Entrepreneurship Education Quality 104
〈Table 4-5〉 Rotated Component Matrix of Career Reasons 106
〈Table 4-6〉 Reliability Analysis Result of Career Reasons 107
〈Table 4-7〉 Exploratory Factor Analysis & Reliability Analysis Result of Entrepreneurial Self-efficacy 109
〈Table 4-8〉 Exploratory Factor Analysis & Reliability Analysis Result of All Other Variables 110
〈Table 4-9〉 Descriptive Statistics 112
〈Table 4-10〉 Correlations among Variables 114
〈Table 4-11〉 Confirmatory Factor Analysis Result of Variables with Factors 116
〈Table 4-12〉 Confirmatory Factor Analysis Result of Other Variables 119
〈Table 4-13〉 Model Fit Measures via Confirmatory Factor Analysis 120
〈Table 4-14〉 Result of Direct Effect between Entrepreneurship Education Service Quality and Entrepreneurial Intention 123
〈Table 4-15〉 Summary of Hypothesis Testing Result 124
〈Table 4-16〉 Result of Testing Hypothesis 1 125
〈Table 4-17〉 Result of Testing Hypothesis 2 126
〈Table 4-18〉 Result of Testing Hypothesis 3 127
〈Table 4-19〉 Result of Testing Hypothesis 4 127
〈Table 4-20〉 Result of Testing Hypothesis 5 128
〈Table 4-21〉 Result of Testing Hypothesis 6 129
〈Table 4-22〉 Result of Testing Hypothesis 7 129
〈Table 4-23〉 Summary of Control Effect Result 131
[Figure 2-1] Ajzen's Model of Theory of Planned Behavior (TPB) 58
[Figure 2-2] Shapero's Entrepreneurial Event Model (SEE) 60
[Figure 2-3] Research Model of the Mediating Role of Self-efficacy 62
[Figure 3-1] Conceptual Research Model 65
[Figure 3-2] Research Model Development I 67
[Figure 3-3] Research Model Development II 67
[Figure 3-4] Research Model Development III 69
[Figure 3-5] Proposed Research Model 71
[Figure 4-1] Confirmatory Factor Analysis Model of Independent (exogenous) Variables 117
[Figure 4-2] Confirmatory Factor Analysis Model of Mediating Variables 121
[Figure 4-3] Confirmatory Factor Analysis Model of Dependent (endogenous) Variables 122
[Figure 4-4] Summary of Hypothesis Testing Result (Model) 130