This study analyzes the change of distribution structure and identifies the problems of distribution system of producers market in order to improve the distribution system of Busan's fisheries products.
The problems of distribution system of fisheries products is as in the following. First, factors of commercial distribution function such as facility deterioration of the place of consignment sales, lack of equipment and awareness among the employees in fisheries, inadequacy of standardization and rating and difficulty in direct shipment of fisheries to the consumption place,
Second, factors of distribution infrastructure such as premodern sorting process of marine products, insanitation due to exposure of place of consignment sales and usage of unhygienic fish-packing box and unfiltered sea water,
Last, factors of material distribution function such as transport of fisheries products using regular truck, lack of cold storage in the producers market, diversity of packaging unit and inefficiency of loading and unloading, transport and storage process.
In order to improve these distribution system of fisheries products, it needs to be separated the place of consignment sales and landing and controlled the entry of vehicles in specific area such as auction house, processing plant and the like. Also it should be established modernization of place of consignment sales which can fundamentally block the inflow of external pollutant of landing place and processing plant, automation of equipment which can quickly land the fisheries products in bulk and cold chain system in the place of consignment sales for hygienic distribution of marine products.
Additionally the wholesalers need to convert into market wholesalers and trade system needs to be upgraded by introducing auction of sample and on-line.
Under the changing conditions, in conclusion, to provide hygenic fisheries products and implement these improvements, it requires various efforts of the interested parties of Soohyup and distribution of fisheries products including government and local government.
Despite Busan is the largest fish market including Cooperative Fish Market in the country, it has premodern distribution system which can not meet the requirements of the age due to old facility and unhygienic landing and processing of fisheries products, so this study would be a good reference for improvement and modernization of market facility of consignment sales in Busan area.