Title Page
Abstract
Contents
1. INTRODUCTION 12
1.1. Background and Purpose of Thesis 12
1.2. Case-Study 16
1.2.1. Marymond 16
1.2.2. Round Lab 18
1.2.3. Beyond 20
2. CONCEPT RESEARCH 21
2.1. 3D Hologram Package Kit 21
2.2. Global campaign promotion- The Expiry Date/Soap Brand-Float 23
2.3. Starter Kit Package for Make-up First-timers 25
3. DESIGN DEVELOPMENT PROCESS 27
3.1. Background of make-up First-timers 27
3.2. Brand Concept-cause brand for little mother 34
3.3. Brand Logo & Concept Image 36
3.4. Make-up Guideline 40
3.5. Brand Campaign 41
4. VISUALIZATION 42
4.1. Package prototype 42
4.2. Final Output 47
5. CONCLUSION 55
REFERENCE 56
ABSTRACT(국문초록) 57
Table 1. Formative element and function of package design 17
Table 2. Marymond's package design analysis 18
Table 3. Round Lab's package design analysis 19
Table 4. Beyond's package design analysis 20
Table 5. Brand planning 26
Figure 1. Phillipe Starck's juicy salif & Alessandro Mendini's corkscrew 12
Figure 2. Samsung's serif TV 13
Figure 3. The research registered in Journal of Digital Convergence, 2017 15
Figure 4. Comparative experiment products 16
Figure 5. Compare reliability and purchase motivation of consumers for both... 16
Figure 6. Japan Kit Kat's Kit Mail Hologram Package 22
Figure 7. KB Securities's Surprise Concert Kit 22
Figure 8. SK-2's 'There is no expiration date for age' campaign 23
Figure 9. Design of soap brand 'Float' with relaxing concept 24
Figure 10. Initial brand logo design 25
Figure 11. Age at start of makeup of girls 28
Figure 12. Domestic men's cosmetic market size 29
Figure 13. A survey about how many use men's cosmetic products, the goal of skin... 30
Figure 14. Brand logo draft of logo A 31
Figure 15. Logo A- Woman type & Man type 32
Figure 16. Logo A-1- Woman type & Man type 32
Figure 17. Brand concept images 33
Figure 18. Brand logo draft of logo B 34
Figure 19. Kit purchase and donation process 36
Figure 20. Brand logo design ideas 37
Figure 21. Final brand logo design and color 37
Figure 22. Variable brand logo 38
Figure 23. Brand concept image 39
Figure 24. Inside the box guidelines (expected image) 40
Figure 25. Brand campaign-'Donation King' mirror 41
Figure 26. Package prototype 42
Figure 27. Package design Draft 43
Figure 28. Making draft figure 44
Figure 29. Front view of developed design 45
Figure 30. Side stationery of developed design 46
Figure 31. Guidelines for makeup in the partition inside the package 46
Figure 32. Final output (outside) 47
Figure 33. Final output 2 48
Figure 34. Final output 3 (makeup guidelines in the package) 48
Figure 35. Package inside (1, 2, 3) 50
Figure 36. Package inside 51
Figure 37. Making partitions inside a package 51
Figure 38. Package components (essential skin care, color makeup & tools) 52
Figure 39. poster panel 53
Figure 40. Exhibition of final panel and works 54