Title Page
Contents
국문초록 12
I. Introduction 13
II. Literature review 20
2.1. Soft Power & New public Diplomacy 20
2.2. Previous studies on the Arabic image in Korea 28
2.3. Study on national image in Korean media. 30
2.4. The Arabic Public Diplomacy in Korea 31
III. Research Questions and Methods 33
3.1. Questions and Hypothesis 33
3.2. Research Methods 34
3.2.1. Media Analysis Frame Work 34
3.2.2. Public Survey finding the Korean public Image towards the Arab world. 35
IV. Research Results 37
4.1. RQ1. What is the image of the Arab World in Korea's media? 37
4.1.1. Quoting the news articles and reports to subjects. 37
4.1.2. News stories and coding to positive, negative or neutral 41
4.1.3. H₁: The collective Korean media's coverage in three languages (Arabic, Korean, and English) is more positive than negative. 79
4.1.4. H₂: Arabic language coverage is more positive however Korean and English language coverage are more negative. 81
4.1.5. Assumptions explaining the significant difference between the Arabic language news coverage and the Korean language news coverage. 83
4.2. RQ2: What is the image of the Arab World among Korean public? 85
4.2.1. The Korean public image towards the Arab world quoted to subjects. 85
4.2.2. H₃: Korean public have mostly a neutral Image towards the Arab world. H₄: Korean public carry more negative image towards the Arab world than the positive one 86
4.2.3. H5: Koreans who follow the Arab news published through international media are more positive towards the Arab world than those who follow the news in Korean domestic media published in Korean language.(이미지참조) 88
4.2.4. H6: The Korean public can't identify Arab countries from other countries in the Middle East.(이미지참조) 91
V. Conclusion 92
Reference 94
Abstract 103
〈Table 4.1〉 the articles and reports quoted to subjects. 39
〈Table 4.2〉 difference between media coverage according to subjects. 39
〈Table 4.3〉 Qatar crises media coverage's coding. 44
〈Table 4.4〉 The Suadi - Iran conflict media coverage's coding. 48
〈Table 4.6〉 the liberation war against IS in Iraq's Media coverage's... 54
〈Table 4.7〉 Coding of the Syrian conflict Media coverage. 57
〈Table 4.8〉 Coding of the Arab - North Korea relations Media coverage. 63
〈Table 4.9〉 Coding of the Human rights abuse in the Arab world media... 66
〈Table 4.10〉 Coding of the Humanitarian issues media coverage 68
〈Table 4.11〉 Coding of the Korean projects in the Arab world... 70
〈Table 4.12〉 Coding of the Government & Public exchange between... 72
〈Table 4.13〉 Coding of the Arab cultural & National events media... 74
〈Table 4.14〉 coding of the Arabic Politics & Economy media coverage. 78
〈Table 4.15〉 collective coding of the Media coverage of Arab world Stories. 80
〈Table 4.16〉 Difference between Media coverage in Korean, English & Arabic... 82
〈Table 4.17〉 Korean Public image towards the Arab world quoted to... 85
〈Table 4.18〉 Korean public Image towards the Arab world.... 87
〈Table 4.19〉 Difference between the Image of the public following Arabic... 89
〈Table 4.20〉 difference in the code of the Image of the public following... 90
〈Table 4.21〉 Participants answers in identifying the Arab world. 92