Title Page
Contents
1. Introduction 6
1.1. Background and purpose of the study 6
1.2. Range and method of the study 10
2. Present condition of companion animal and understanding for pet sitter 11
2.1. Present condition of raising companion animal 11
2.2. Change of foreign and domestic trend for companion animal care market 14
2.3. Understanding and view on pet sitting·pet sitter 17
3. O2O Platform 19
3.1. Era of connectivity and O2O platform 19
3.2. Domestic service platform of companion animal pet sitter 23
3.3. Foreign successful O2O service platform 28
4. Analysis on existing service for pet sitter service platform 30
4.1. Recognition of problem via in-depth interview 30
4.3. Suggesting service model for solving problem 33
5. Suggesting pet sitter service platform 35
5.1. Service-establishing and branding 35
5.2. Design proposal for service platform 39
Conclusion 47
ABSRTACT 49
References 51