Despite the economic recession. Consumers' coffee consumption is increasing. Competition among coffee ships is getting higher. Coffee shops do their best to stay competitive with their physical environment and economic power.
The quality of interactions between the customer and employee is a leading variable that affects the customer's appeal and future customer attitudes.
In this respect, the physical environment in the store and the quality of interactions between the customer and the employee are important factors that can differentiate them from the competition, which is the competitiveness of the coffee shop.
Therefore, The goal of this survey is to understand how the physical environment and the quality of interactions between customers and employees affect revisit and intention of a sender as a major example of a coffee shop.
We surveyed customers who visited coffee shops in North Jeolla Province. A total of 250 copies of the questionnaire were distributed. and 241 was retrieved and tested.
The collected data was analyzed for frequency of SPSS 18.0 statistical packages.
Factor analysis was conducted to analyze the validity of the question's concept of composition. And Cronbach' a was also implemented to verify reliability.
Correlation analysis was performed to verify the relationship between the various variables measured in the study model. The results of the empirical analysis are as follows.
First. the physical environment of the store is found to have a positive (+) effect on customer satisfaction.
Second, it has been shown that the quality of customer to employee interaction has a positive (+) effect on customer satisfaction.
Third, customer satisfaction was shown to have a positive (+) effect on the intentions of the revisit.
Fourth, customer satisfaction was found to have a positive influence on intention of a sender.
The results of this study are as follows. It should be remembered that the physical environment and the quality of interactions between the customer and the employee are leading variables that form the customer's revisit and intention of a sender.