The outward appearance is being considered as the important means delivering ourselves to the other people in the modern society. The eyebrow that supplies the standard of impression expression among the makeup factors can display the various impressions changing the inborn impression. The eyebrow shapes and colors at makeup are the important clue to decide the character and impression of a person, and play the important role to give the likeability and un-likeability impression. We approached by the experimental research for the study on the difference & awareness of the impression formation and interaction with the change factor. The survey has been completed among the university students in Seoul, Gyeonggi, Chungnam in order to compare the differences of impression formation and favorable impression according to the eyebrow design of beauty makeup among the twenties of female and male university students by the experimental research suggesting stimulus. The survey has been finished from 2nd March to 15th April 2019, and 150copies were collected, but 141 copies finally have been utilized for analysis excepting the copies without sufficient answer. Firsts, it is historically considered the makeup design and investigated the social symbolism about the eyebrow makeup design of the modern women by advance study, literature review and analysis of picture data. Seconds, it is investigated the differences of impression formation and favorable impression according to the eyebrow design and color among the twenty male and female university students by the experimental study suggesting the stimulus. Thirds, it is investigated the favorable and not favorable eyebrow makeup design and also their reason. It is analyzed how the beauty makeups eyebrow design and color do influence on the impression formation and investigated the sight on the eyebrow design and color of modern people.
The research results follow as below.
Firsts, the black color eyebrow shows the highest cathexis according to the descriptive statistics analysis results of eyebrows factor, whereas the other factors shows the lower results than the other colors. On the contrary to this, the brown color shows the lowest results and the other factors show the high results. The grey color shows the highest results for the factor of dignity, whereas the other factors show the middle results between the brown and the black.
Seconds, the rising shape shows the very high concentration result to the descriptive statistics result analysis of eyebrow shapes factor, whereas all items except it show the lowest results presenting the most extreme result among eyebrow shapes. The standard and arch shape show the high results for all items except the cathexis. The square shape eyebrow shows the high results for the cathexis, likeability and dignity, whereas it shows a little low results for the activity and gentleness. The drooping shape shows the low results for the concentration, likeability and dignity in contrast to the square shape, whereas the activity and gentleness show the similar results to the sqaure shape.
Thirds, the most favorable eyebrow shape was the arch shape, standard shape and straight line shape in order, and the reason for the likeability was the favorable impression, and the rising shape was the desired eyebrow shape, because the impression is seen as strong so answered, but 25.8% answered as in likeability.
Fourths, the reliability is consistently classified as the identical conception and high the time when Cronbach'α coefficient is over 0.6 measured repeating the measurement.
It is found by this research that the eyebrow makeup as the factor influencing the personal impression and likeability displays the personal image with the eyebrow shapes and colors. It seems to have to do the continuous research on the systematic and effective makeup having the subject on the eyebrow design and image changes judging that the eyebrow shape is important for the impression formation. It is expected that the role and importance of the impression formation is recognized by this research, and this thetis is utilized as the basic material for beauty area.