Sports and leisure culture is developed due to the living standard improvement and higher interest in health care. The atheisure wear is positioned as a trend beyond the border between the sports wear and everyday dress, because the leisure and sports activities become a part of modern men's daily life. The comfort and active clothes are getting more demanded, not simple sports wear, but owing the functionality and practicality. The athleisure wear destroys the border between the everyday dress and the sports wear and stimulates consumer's purchase desire. The athleisure wear rises as a trend of the fashion market, and so newly establishes the professional brands at the global fashion market.
This study examines the character of the sports wear appears in the modern fashion, the definition and the occurrence background of athleisure comparing the sports wear brands, whereas it is analyzed the current state of the athleisure industry in Korea, America, China, Japan, Europe and etc. It is also analyzed the aesthetic characters such as silhouette, color, material, details appear in athleisure wear. The survey is utilized and analyzed for the research on the real consumer's needs, whereas S/S-2018 F/W Fashion trend is analyzed based on the fashion magazines and photos. The research results follow as below.
First, the character of the design is founded showing the combined use of sports wear equipped with the practicality and aesthetic impression and everyday dress, according to the analysis of the domestic and overseas athleisure wear industry state and sports trend. Seconds, achromatic colors are mostly used in athleisure, and the high functioning materials suitable for activity and environment are used. Thirds, the aesthetic characters of athleisure are the functionality, appealability, aesthetic impression, practicality and etc. Fourths, the purchase purpose of athleisure wear is the combined use of sports wear and everyday dress, whereas the practicality and design are the most important factors time to purchase the sports wear.
As he above results, the athleisure wear can be changed from sports and leisure wear to everyday dress in modern fashion and possesses the multi functional characters such as efficiency, practicality, appealability and etc. It is expected, the athleisure appears in modern fashion will create the high value added on the sports fashion market in the future.