Title Page
Abstract
Contents
1. Introduction 8
1.1. Understanding Aesthetics in Design Empowerment 9
2. Aesthetics of public sectors 12
2.1. Currency Notes 16
3. Application of Aesthetics in Design for Public Sectors 22
3.1. Design for Korea Morocco Culture Festival 23
3.2. Design for Ensemble, Korea Morocco Music Festival 26
3.3. Design for Korea Irang Culture Exchange 29
3.4. Design for Korean PyeongChang Night 32
3.5. Backdrop design for the Grand Reception Room 36
4. Conclusion 44
References 46
Abstract 48
Image 1. Detail of the illustration by Charles Thomson for the Great Seal of United States 18
Image 2. Illustration of Sim Saimdang, a woman Image depicted in Republic of... 19
Image 3. Specimen of 50 and 500 Euro Dollar 21
Image 4. Poster design that juxtaposes the geological aesthetics of Korean... 24
Image 5. Bridging the two distant geological landscapes that is unique to its... 25
Image 6. Poster design that juxtaposes the architectural decorative aesthetics of Korean... 27
Image 7. Bridging the different culture of decorative patterns. 28
Image 8. Poster and Logo Design for Korea Iran Culture Exchange 29
Image 9. The juxtaposition of Architectural motifs of Islamic arches and Changho patterns. 30
Image 10. Applying the aesthetics of syncretism: Korea and Persian language 31
Image 11. Poster design for the promotion of PyeongChang Olympics at the Economic Forum 33
Image 12. Official campaign logo and the official logo for the Olympics. 34
Image 13. Ornamental pattern backdrop that is installed in the Ministry of Foreign... 37
Image 14. Backdrop placed in the background for signing deals with the US... 38
Image 15. Ornamental flower pattern from Royal Bojagi from Chosun period 39
Image 16. Manja motif from Royal Bojagi from Chosun period 40
Image 17. Lacquered pattern of vines from the Goryeo period. 40
Image 18. The Leap, Oil painting by Seungwoo Oh from 2002 40
Image 19. The Farm, painted by Daewon Lee 42