Title Page
Abstract
Contents
1. Introduction 11
1.1. Study Purpose 11
1.2. Study Method and Scope 12
2. Minimalism 13
2.1. Concept of Minimalism 13
2.2. Formative Characteristics of Minimalism 14
2.2.1. Reducibility 14
2.2.2. Simplicity 14
2.2.3. Unity 15
2.2.4. Repeatability 15
2.2.5. Environment 15
3. Geometric Form 17
3.1. Characteristics of Geometric Form 17
3.2. Basic Form of Geometric Form 20
3.2.1. Circle 20
3.2.2. Triangle 20
3.2.3. Rectangle 21
3.2.4. Polyhedron 21
4. Insight 23
4.1. Design Definition 23
5. Process of Product Design with Geometric Form 26
5.1. Design Concept 26
5.2. Brand Experience Design 27
5.3. 3D Modeling & Rendering 33
5.4. Design Drawing 34
5.5. Prototype 34
① my pen(Pen) 36
② my cylinder(Pen Holder & Tray) 41
③ my extrusion(Pen Holder) 43
④ my orange(Clip Holder) 45
⑤ my orange slice(Paper Holder) 47
⑥ my point box(Storage Box) 49
⑦ my charger(Wireless Charger) 51
⑧ my straight(Straight Ruler) 53
⑨ my mini orange(Business Card Holder) 56
⑩ my orange tree(Standing Lighting) 60
6. Conclusion 63
Bibliography 64
국문 초록 65
Figure 1. Muji-Fukasawa Naoto's Wall Mounted CD Player 18
Figure 2. Braun-Dieter Rams's RT20 Radio 19
Figure 3. Elevenplus-Yeongkyu Yoo's Bottle Humidifier 19
Figure 4. Balmuda-Gen Terao's GreenFan 20
Figure 5. Various Geometric Forms 22
Figure 6. Found/Founded-Oblique 24
Figure 7. Joongho choi studio-Chorong 25
Figure 8. Design Sketch 26
Figure 9. Brand Metaphor 27
Figure 10. Brand Story 28
Figure 11. Brand Keywords 29
Figure 12. Brand Identity 29
Figure 13. Brand Grid System 30
Figure 14. Brand Color 30
Figure 15. Brand Typography 31
Figure 16. Business Card 31
Figure 17. Notebooks 32
Figure 18. Mail, Correspondence, Stationery 32
Figure 19. Brand Instagram 33
Figure 20. 3D Rendering 34
Figure 21. Prototype 1 35
Figure 22. Prototype 2 35
Figure 23. Pen 3D Rendering 1 36
Figure 24. Pen 3D Rendering 2 37
Figure 25. Pen 3D Rendering 3 37
Figure 26. Pen 3D Rendering 4 38
Figure 27. Pen Design Drawing 38
Figure 28. Pen Prototype 1 39
Figure 29. Pen Prototype 2 39
Figure 30. Pen Prototype 3 40
Figure 31. Pen Prototype 4 40
Figure 32. Pen Holder & Tray 3D Rendering 41
Figure 33. Pen Holder & Tray Design Drawing 42
Figure 34. Pen Holder & Tray Prototype 42
Figure 35. Pen Holder 3D Rendering 43
Figure 36. Pen Holder Design Drawing 44
Figure 37. Pen Holder Prototype 44
Figure 38. Clip Holder 3D Rendering 45
Figure 39. Clip Holder Design Drawing 46
Figure 40. Clip Holder Prototype 46
Figure 41. Paper Holder 3D Rendering 47
Figure 42. Paper Holder Design Drawing 48
Figure 43. Storage Box 3D Rendering 49
Figure 44. Storage Box Design Drawing 50
Figure 45. Storage Box Prototype 50
Figure 46. Wireless Charger 3D Rendering 51
Figure 47. Wireless Charger Design Drawing 52
Figure 48. Wireless Charger Prototype 52
Figure 49. Straight Ruler 3D Rendering 1 53
Figure 50. Straight Ruler 3D Rendering 2 54
Figure 51. Straight Ruler 3D Rendering 3 54
Figure 52. Straight Ruler Design Drawing 55
Figure 53. Straight Ruler Prototype 55
Figure 54. Business Card Holder 3D Rendering 1 56
Figure 55. Business Card Holder 3D Rendering 2 57
Figure 56. Business Card Holder 3D Rendering 3 57
Figure 57. Business Card Holder Design Drawing 1 58
Figure 58. Business Card Holder Design Drawing 2 58
Figure 59. Business Card Holder Design Drawing 3 59
Figure 60. Business Card Holder Prototype 59
Figure 61. Standing Lighting 3D Rendering 60
Figure 62. Standing Lighting Design Drawing 61
Figure 63. Standing Lighting Prototype 61
Figure 64. Prototype 3 62
Figure 65. Prototype 4 62