Title Page
Contents
ABSTRACT 8
1. Introduction 9
1.1. Research Background 9
1.2. Research Objective 14
1.3. Research Structure 17
2. Literature review 18
2.1. The Korean Wave 18
2.1.1. The First Korean Wave (Late 1990s to early 2000s) 18
2.1.2. The Second Korean Wave (Mid-2000s to Late 2000s) 19
2.1.3. The Third Korean Wave (2010s to present) 20
2.1.4. The Fourth Korean Wave 21
2.2. Korean cultural content 22
2.2.1. K-pop 22
2.2.2. K-drama/movie 24
2.2.3. K-variety show 25
2.2.4. K-fashion 26
2.3. Korean new media 27
2.3.1. K-video game 27
2.3.2. K-webtoon 27
2.4. Distance relationship 28
2.5. Cultural familiarity 30
2.6. National image 31
2.7. Visit intention and product purchase Intention 32
2.8. Korean Culture in France 33
3. Research Methodology 34
3.1. Conceptual Model 34
3.2. Hypothesises 36
3.3. Data Collection and Analysis Method 42
3.4. Descriptive analysis 42
3.5. Variable Measurements 44
4. Empirical Results 46
4.1. Confirmatory factor analysis 46
4.2. Regression Results 48
5. Conclusion and recommendations 57
References 60
ABSTRACT (In Korean) 68
〈Table 1〉 Different Korean Wave and characteristic 21
〈Table 2〉 BTS group billboard charts 23
〈Table 3〉 Foreign tourists visiting South Korea in 2018-2019 28
〈Table 4〉 Korea's export and import value by country in 2021. 29
〈Table 5〉 Japanese, and French tourists Visiting Korea in 2019 37
〈Table 6〉 Risk tourism map for French people 38
〈Table 7〉 Result of descriptive analysis 42
〈Table 8〉 Questionnaire 44
〈Table 9〉 Confirmatory factor analysis for the independent variables 46
〈Table 10〉 Confirmatory factor analysis for the dependent variables 47
〈Table 11〉 Regression analysis: Influence of cultural content, familiarity, image, and distance on the intention to visit. 48
〈Table 12〉 Regression analysis: Influence of cultural content, familiarity, image, and distance on the intention to purchase a product. 52
〈Table 13〉 Summary of hypothesis testing 56
〈Figure 1〉 Conceptual model 34