Title Page
Contents
ABSTRACT 5
Ⅰ. Introduction 6
Ⅱ. Theoretical Background 9
2.1. Marketing, Concepts, Principles 9
2.1.1. Segmentation, Targeting, and Positioning 11
2.2. Role and Significance of Advertising in the Fashion Industry 12
Ⅲ. Literature Review 14
Ⅳ. Methodology 17
Ⅴ. Findings 18
5.1. The Growth and Development Phases of Bangladesh Fashion Industry 18
5.2. The Growth and Development of Fashion Advertisement and Marketing 21
Ⅵ. Discussion 25
6.1. The Shift of Advertising Techniques in Bangladesh's Fashion Industry 25
6.2. The Shift of Marketing Strategies in Bangladesh's Fashion Industry 27
Ⅶ. Limitations of the Study 30
Ⅷ. Conclusion 31
Reference 32
ABSTRACT (in Korean) 33