Title Page
Contents
ABSTRACT 10
Ⅰ. INTRODUCTION 13
Ⅱ. LITERATURE REVIEW 20
1. Animosity 20
2. Country image 29
1) Cognitive country image 32
2) Affective country image 33
3. Animosity and country image 35
4. International Tourism of Russia affected by the war 38
5. Post-war recovery strategies 43
6. Conceptual framework 66
Ⅲ. METHODOLOGY 68
1. Research design and data collection 68
2. Measurement and scale 69
Ⅳ. RESULTS 72
1. Socio-demographic profile 72
2. Descriptive Statistics of the Constructs 73
3. Confirmatory factor analysis (CFA) 78
4. Structural model and hypotheses testing (SEM) 84
5. Descriptive analysis of the post-war recovery strategies 89
Ⅴ. CONCLUSION 92
1. Discussion 92
2. Implications 97
1) Theoretical implications 97
2) Practical implications 101
3. Limitations and future studies 103
REFERENCES 106
APPENDICES 129
국문초록 134
〈Table 1〉 Review of the key definitions of country image 31
〈Table 2〉 The businesses that have stopped working with Russia 39
〈Table 3〉 Review of the recovery strategies 49
〈Table 4〉 Socio-Demographic attributes of the respondents 75
〈Table 5〉 Descriptive Statistics of the Constructs 77
〈Table 6〉 Model Fit Summary (CFA) 81
〈Table 7〉 Convergent validity for the variables 84
〈Table 8〉 Model Fit Summary (SEM) 86
〈Table 9〉 Summary of hypothesis testing 86
〈Table 10〉 Descriptive analysis of the post-war recovery strategies 91
〈Figure 1〉 Graph documenting Russia' s performance in the Skift Travel Health Index 39
〈Figure 2〉 Conceptual framework 67
〈Figure 3〉 CFA model (input path diagram) 79
〈Figure 4〉 CFA model (standardized estimates) 80
〈Figure 5〉 Structural results 85
〈Figure 6〉 SEM model (input path diagram) 87
〈Figure 7〉 SEM model (standardized estimates) 88