Title Page
Contents
ABSTRACT 12
Ⅰ. INTRODUCTION 14
1. Study background 14
2. Problem statement 18
3. Purpose of the study 19
4. Significance of the study 21
Ⅱ. LITERATURE REVIEW 23
1. Media-induced tourism 23
1.1. Films/TV Dramas 24
1.2. Animation/anime 30
1.3. Games 31
1.4. Videos 32
1.5. Comparisons of media forms and media elements related to tourism 38
2. Travel motivation 42
3. Push and pull motivation theory 43
3.1. Push and pull factors for film-induced tourism 47
4. Travel intention 59
5. An application of push and pull factors in a case study of the "Lalisa" music video 60
5.1. "Lalisa" music video 60
5.2. Music video elements - Pull factors 63
5.3. Internal factors - Push factors 66
6. Conceptual framework 68
Ⅲ. METHODOLOGY 70
1. Research design 70
2. Survey questionnaire and measurement items 70
2.1. Survey questionnaire 70
2.2. Measurement items 71
3. Sample and data collection 77
4. Data analysis 79
4.1. Descriptive statistics and normality test 79
4.2. Exploratory factor analysis 80
4.3. Confirmatory factor analysis 80
4.4. Structural equation modeling 81
Ⅳ. RESULTS 82
1. Pilot study 82
2. Main study 83
2.1. Demographic profiles 83
2.2. Descriptive statistics and normality test results 86
2.3. Exploratory factor analysis results 89
2.4. Measurement model 92
2.5. Correlation analysis 97
2.6. Structural model 98
2.7. Test of hypotheses 102
Ⅴ. CONCLUSIONS 107
1. Discussions 107
2. Implications 114
2.1. Theoretical implications 114
2.2. Practical implications 116
3. Limitations and future studies 120
REFERENCES 123
APPENDICES 11
Appendix 1. Chi-square distribution table 137
Appendix 2. Questionnaire 138
ABSTRACT IN KOREAN 150
〈Table 1〉 Examples of film/TV drama tourism 27
〈Table 2〉 Comparisons of media forms and media elements related to tourism 39
〈Table 3〉 Push and pull motivations in film-induced tourism 55
〈Table 4〉 Constructs and measurement items 75
〈Table 5〉 Demographic characteristics 84
〈Table 6〉 Respondents' experiences with "Lalisa" MV, Lisa Blackpink, and traveling to Thailand 85
〈Table 7〉 Descriptive statistics of measurement items 87
〈Table 8〉 Exploratory factor analysis 91
〈Table 9〉 Confirmatory factor analysis 96
〈Table 10〉 Correlation analysis 98
〈Table 11〉 Model fit index comparison 99
〈Table 12〉 Path analysis 102
〈Table 13〉 Summary of hypothesis testing results 113
〈Figure 1〉 Conceptual framework. 69
〈Figure 2〉 Confirmatory factor analysis. 94
〈Figure 3〉 Research model. 100
〈Figure 4〉 Modified model. 101
〈Figure 5〉 Structural results. 106