Title Page
Contents
ABSTRACT 10
1. Introduction 13
1.1. Research Background 13
1.2. Problem Statement 16
1.3. Research Objective 17
1.4. Research Hypothesis 18
1.5. Scope 22
1.6. Outline of the Study 23
2. Theoretical Background 25
2.1. Women Marriage Migrants in South Korea 25
2.1.1. Characteristics of Women Marriage Migrants 25
2.1.2. Statistics of Women Marriage Migrants in South Korea 28
2.1.3. Problems of Women Marriage Migrants in South Korea 31
2.2. Service Design & User Experience Design 34
2.2.1. Service Design 35
2.2.2. User Experience Design 43
2.3. User Interface & Universal Design 47
2.3.1. User Interface Design 47
2.3.2. Universal Design 51
3. User Research 54
3.1. Research Design 54
3.2. Contextual Interview 56
3.2.1. Method of Contextual Interview 57
3.2.2. Analysis of Contextual Interview 59
3.3. Persona 63
3.4. User Journey Map 66
4. Case Study: Pregnancy Tracking Service Mobile Apps 69
4.1. Content of Pregnancy Related Mobile App 69
4.2. Worldwide Pregnancy Tracking Service Mobile App 72
4.2.1. Pregnancy+ 72
4.2.2. Pregnancy and Baby Tracker: WTE 74
4.2.3. Nurture Pregnancy Week by Week (Glow) 76
4.3. Pregnancy Tracking Service Mobile Apps in South Korea 78
4.3.1. 280 days 78
4.3.2. Baby Billy 80
4.3.3. Yeoldalhue (열달후에) 81
4.4. Analysis Results 83
5. Prototype Proposal of Mobile Application 84
5.1. Prototype Stages 84
5.1.1. User Flow 85
5.1.2. Low-Fidelity Paper Wareframe 87
5.1.3. High-Fidelity Wareframe 89
5.2. Style Guide 93
5.2.1. Typography 93
5.2.2. Colour Schemes 94
5.2.3. Buttons, Form Fields, Emoticons, Logo & Illustration 96
5.3. Visual Design 100
1. Onboarding 100
2. Authentication 101
3. Dashboard 102
4. Weight & Activity Tracker 104
5. Mood, Conditions & Vitamins Tracker 104
6. Usability Testing 107
6.1. Purpose and Method of Usability Testing 107
6.2. Result of Usability Testing 110
6.3. Final Design 112
7. Conclusion, Limitation & Future Research 119
7.1. Conclusion 119
7.2. Limitations & Future Research 122
8. Reference 123
Appendix 1 139
Table. 1. The number of marriage with migrants 28
Table. 2. Countries of women marriage migrants 29
Table. 3. Ages of women marriage migrants 30
Table. 4. Needs and insights of interview's respondents 62
Table. 5. The average SUS score 109
Table. 6. Result of usability testing 110
Figure. 1. Research Flow Chart 24
Figure. 2. Service Design Overview Model 37
Figure. 3. Double Diamond Model 40
Figure. 4. Interview process 57
Figure. 5. Recruitment of research subject 58
Figure. 6. Persona A 64
Figure. 7. Persona B 65
Figure. 8. Persona A's journey map 67
Figure. 9. Persona A's journey map 68
Figure. 10. Pregnancy+ interface 73
Figure. 11. Pregnancy and Baby Tracker: WTE interface 74
Figure. 12. Nurture Pregnancy Week by Week (Glow) interface 76
Figure. 13. 280 days interface 79
Figure. 14. Baby Billy interface 80
Figure. 15. Yeoldalhue interface 81
Figure. 16. User flow 86
Figure. 17. Low-Fidelity wareframe 88
Figure. 18. High-Fidelity wareframe 90
Figure. 19. Typography & font 93
Figure. 20. Colour Schemes 94
Figure. 21. Buttons 97
Figure. 22. Form fields & emoticons 98
Figure. 23. Logo & illustration 99
Figure. 24. Onboarding screens 100
Figure. 25. Authentication screens 101
Figure. 26. Dashboard screens 103
Figure. 27. Weight & activity tracker screens 104
Figure. 28. Mood, condition & vitamin tracker screens 105
Figure. 29. SUS scale 108
Figure. 30. Sign up screen improvement suggestion 112
Figure. 31. Home screen improvement suggestion 113
Figure. 32. Weight tracker screen improvement suggestion 114
Figure. 33. Final version of mobile app prototype 118