Title Page
Contents
ABSTRACT 9
1. Introduction 11
2. Research Methodology 14
2.1. Task-Technology fit theory 14
2.2. Research procedure 19
3. Analysis And Result 23
3.1. Analyses 23
3.1.1. Analytical frameworks used in the reviewed articles 24
3.1.2. Research methods and study population in the reviewed articles 25
3.1.3. Task characteristics 26
3.1.4. Technology characteristics 28
3.1.5. Fit between task and technology. 29
3.1.6. Social media technology use 29
3.1.7. Performance impacts 30
3.1.8. Mediating variables 33
3.1.9. Moderating variables 34
3.1.10. Integrated framework 35
3.2. Results 37
4. Conclusion 40
5. References 42
Appendices 45
[Appendix 1] Journal Articles Reviewed 45
[Appendix 2] Research Methods, Analytical Frameworks, Fieldwork Country, and The Five Main Constructs of TTF Theory Applied in Retrieved Journal Articles. 50
Abstract (in Korean) 57
〈Table 3-1〉 Reported mediators and moderators of social media use in tourism and hospitality marketing. 36
〈Figure 2-1〉 Task-to-Performance chain 14
〈Figure 2-2〉 General model of TTF theory 18
〈Figure 2-1〉 Research procedures 19
〈Figure 2-2〉 Distribution of relevant articles published 2012-2022 21
〈Figure 2-3〉 Integrated framework for TTF model 22
〈Figure 3-1〉 Literature reviews of TTF main constructs 23
〈Figure 3-2〉 Integrated framework for applying the TTF model for research in social media use in Indonesia tourism and hospitality marketing. 39