Title Page
Contents
ABSTRACT 11
Ⅰ. Introduction 15
1. Research Background and Objectives 15
1.1. Research Background 15
1.2. Research Objectives 20
2. Organization of the Study 21
Ⅱ. Literature Review 24
2.1. The Expansion of AI Technology and Integration into News Media 24
2.1.1. Expansion of AI Technology 24
2.1.2. Diverse Applications of AI Technology 25
2.2. Application of AI Technology in the Media Environment 27
2.2.1. Application Cases of AI Technology in the Chinese News Media 32
2.3. Research on AI Anchors 39
2.3.1. Concept of AI Anchors and Related Concepts 39
2.3.2. Development and application of AI anchors and related cases 43
2.3.3. Research on AI anchors at home and abroad 50
2.4. Discussion of News Credibility and Related Research 52
Ⅲ. Research Questions and Methodology 60
3.1. Research Questions 61
3.1.1. Research Questions1 61
3.1.2. Research Question 2 64
3.1.3. Research Question 3 65
3.2. Research Methodology 66
3.2.1. Research Method 1 66
3.2.2. Research Method 2 71
3.2.3. Research Method 3 77
Ⅳ. Research Findings 80
4.1. Research Findings for Research Question 1 80
4.2. Research Findings for Research Question 2 92
4.3. Research Findings for Research Question 3 105
Ⅴ. Conclusion 113
1. Conclusion and discussion 113
2. Meaning and Limitations 122
References 125
Appendices 156
[Appendix 1] AI Anchor Feature Content Analysis Encoding Table 156
[Appendix 1-1] News Category Contents 158
[Appendix 2-1] Code Table for Comment Content Analysis 159
[Appendix 2-2] Code Table for Comment Content 160
[Appendix 3] In-Depth Interview Questionnaire 162
Abstract (in Korean) 165
Table 2-1. Early Cases of AI Anchors Worldwide 45
Table 2-2. AI Anchor Application Cases in the 21st Century Transition Period 47
Table 2-3. Application Cases of AI Anchors after the Second Transformation 48
Table 3-1. Demographics and Technical Attributes of AI anchors 68
Table 3-2. Non-Verbal Communication Methods of AI anchors 68
Table 3-3. Production Attributes of AI anchors 69
Table 3-4. News Categories Reported by AI Anchors 70
Table 3-5. News Attributes of AI anchors 71
Table 3-6. The content of comment analysis. 74
Table 3-7. Comment Content Table 76
Table 4-1. Basic Statistical and Technical Attributes of AI anchors 82
Table 4-2. Non-Verbal Communication Modes of AI Anchors 84
Table 4-3. Production Attributes of AI Anchors 86
Table 4-4. News Categories of AI anchors 91
Table 4-5. Demographics and Technical Attributes of AI anchors 93
Table 4-6. News Attributes Reported by AI Anchors 94
Table 4-7. Sources of the 247 News Videos 95
Table 4-8. Comment Attributes 96
Table 4-9. Comment Category of AI Anchors 98
Table 4-10. Respondents' Demographic Statistics 106
Figure 2-1. Xinhua News Agency's "Kuai Bi Xiaoxin" Robot 33
Figure 2-2. Media Brain "2410" Platform 34
Figure 2-3. Media Brain "Cai Mi" 34
Figure 2-4. Cover Feature "Xiao Feng" 36
Figure 2-5. "Feng Chao" System 37
Figure 2-6. The world's Earliest AI anchor "Ananova" 45
Figure 2-7. China's Earliest AI anchor "GoGirl" 45
Figure 2-8. Xinhau News Agency's AI anchor "Xin Xiaowei" 50
Figure 4-1. CCTV-3 AI Anchor "Xiao Xiaosa" 81
Figure 4-2. CCTV AI anchor "Yani" 83
Figure 4-3. News Night Shift AI anchor "Yi Feng" 88
Figure 4-4. News Night Shift AI anchor "Xiao Qing" 90
Figure 4-5. Yingtan Daily AI anchors "Xiao Shi" "Shan Shan" 91