Title Page
Contents
ABSTRACT IN KOREAN 9
Introduction 11
1. The Emergence of the Korean Wave 15
1.1. Literature Review 20
2. Popularity of Korean Content in Brazil 24
2.1. K-Pop 24
2.2. K-Drama & K-Movies 29
2.3. K-Games 38
2.4. K-Webtoon 40
2.5. Popularity of Korean Language in Brazil 43
3. Brazilian and Korean-Portuguese Translation: Market Perspectives 47
3.1. Potential of the Brazilian Media Market for Foreign Investment 47
3.2. Current State of Korean-Brazilian Portuguese Translation 50
4. Characteristics of the Translation of Brazilian Portuguese and Korean Languages 56
4.1. Official Translation 56
4.1.1. K-pop 57
4.1.2. K-Drama & K-Movies 61
4.1.3. K-Games 67
4.1.4. K-Webtoon 68
4.2. Fan Translation 69
4.2.1. K-pop 69
4.2.2. K-Drama & K-Movies 76
4.2.3. K-Games 79
4.2.4. K-Webtoon 80
Conclusion 88
References 90
ABSTRACT 104
〈Table 1〉 The Popularity of Korean Contents 17
〈Figure 1〉 The Top 10 Countries with the Most Listeners 27
〈Figure 2〉 Interest in "dorama" in the Last Five Years 31
〈Figure 3〉 Top Topics related to "dorama" 32
〈Figure 4〉 Top Research related to "dorama" 33
〈Figure 5〉 Interest in "Korean movies" in the Last Five Years 35
〈Figure 6〉 Top Topics related to "Korean movies" 36
〈Figure 7〉 Top Research related to "Korean movies" 37
〈Figure 8〉 Brazil's Favorite Korean Movies in 2022 37
〈Figure 9〉 Brazil's Favorite Korean Games in 2022 39
〈Figure 10〉 Popularity of Korean Content in Brazil 41
〈Figure 11〉 Sworn Translators' Names Featured in the List 53
〈Figure 12〉 Youtube Media Interface on Weverse App 58
〈Figure 13〉 Auto-translate Option for Portuguese 59
〈Figure 14〉 Language Settings on Weverse 59
〈Figure 15〉 Jimin's Post and Its Corresponding Automatic Portuguese Translation 60
〈Figure 16〉 Petition to Bring Kocowa to Brazil 62
〈Figure 17〉 Kocowa Translation Service 63
〈Figure 18〉 Audio and Subtitles Available for Squid Game 64
〈Figure 19〉 Video Translated to Brazilian Portuguese by Fans 70
〈Figure 20〉 Videos With Translated Lyrics 73
〈Figure 21〉 BTS Lyrics Translated by Fans 74
〈Figure 22〉 RM's Translated Speech by Fans on Twitter/X 75
〈Figure 23〉 Webtoon Translate Page 82
〈Figure 24〉 Page for Contributing to Brazilian Portuguese Translation 83
〈Figure 25〉 Supported Language for Auto-Translation Feature 84
〈Figure 26〉 Auto-Translation Feature 85