Contents
Transnational expansion strategy in media industries : a comparative analysis of acquisitions versus alliances / Sylvia M. Chan-Olmsted 1
[요약] 1
[Preface] 2
1. Entry Modes for a Global Media Market 3
2. Rationales for Strategic Partnerships 3
M&A Partnerships 3
IJV Partnerships 4
3. International Strategic Partnerships in Media Industries 5
4. Method 7
Data Sources 7
Partner Sector/Geographic Relatedness and Preferences Analysis 7
5. Results 9
Trends of M&As 9
Top Acquirers' Nations and Sectors 10
International M&A Target Preferences 11
Trends of International Joint Ventures 12
Nation and Sector Preferences of International Joint Ventures 13
6. Discussion and Conclusions 15
[Table, Figure] 19
References 37
한글 초록 39
영문 초록 40