This research is aimed at attaining to seek the improvement alternatives by analyzing the factors influencing to the area economy through the So Baek Mountain's Chuljook Festival.
The conclusion of this study is as following.
First, it appeared that the factors influencing to the area economy was the advertizing usefulness.
Second, in the demographic analysis, the difference between variables to the economic effect did not exist in the relations of sex and academic background, but existed in the relations of age and the level of income. And the difference between variables to the festival image, the advertizing usefulness did exist in the sex all together, but in the relations of age, the level of income, existed only in the festival image, and in the relations of the level of income, existed only in the festival advertizing.