The hotel business sells guest rooms, foods & beverages, incidental facilities and the human services connected with them as main goods. Modern hotels attempt to upgrade and differentiate the facilities which will express their own unique images by expanding or repairing guest rooms and incidental facilities in consideration of the intensely competitive environments and the changes of the desires of the guests, and are trying to cope with the present conditions of management. And, as the provision of materials for the hotels can be different according to the scales of the hotels, the types of management, and the ways of operating the organizations, this study aims to make the suppliers of the materials for the hotels understand the purchasing activities for the materials for the hotels and to establish the marketing strategies for a more effective purchase and sale of the materials for the hotels by investigating and analyzing the purchasing process and activities of the hotel purchasers.
20 questionnaires were distributed to each of the hotels in the areas of Busan, Ulsan, and Gyeongju to be investigated and the employees of various positions serving the departments related to purchasing were asked to answer them according to the purpose of this study. 300 questionnaires were distributed and 154 of them were collected. The insufficient 19 of them were abandoned and the remaining 135 were analyzed through coding work. The analyses have been carried out by using SPSS for windows version 10.0. First, the frequency analysis and the technical analysis were conducted as regards demographic characteristics, general matters, and purchasing attributes to investigate the characteristics of the samples. Second, in order to measure the reliability and validity of test items of the attributes, the factor analysis was conducted as regards the attributes of the making of purchasing decision(the choosing attributes of the suppliers, the attributes of the information sources and so on), and the reliability test by using Cronbach's alpha. Third, the Paired Sample t-test was conducted to investigate the differences in the attributes of the making of purchasing decision as regards new purchasing and simple repurchasing. Fourth, t-test and One-Way ANOVA were conducted to investigate the differences of averages between the demographic and general characteristics and the attributes of the making of purchasing decision.
The analytical outcomes of the study have shown the following suggestions: 'effect risks' are found to be the most both in new purchasing and in simple repurchasing as regards the purchasing risks in the purchasing of materials for hotels. 'physical risks', 'time loss risks', financial risks', and 'the risks of the loss of future chances' are important in the order, but 'psychological risks' are found to be low. It can be said that they attach much importance to the possibility of functional problems and safety risks when the products purchased by the hotels are distributed to each business area.
The conclusions of the study show that what the purchasers of the hotels choose to be the most important are reliability and price. Judging from the study, the reduction of the costs in choosing the distributors and the lessening of the cost rate of the products can help to maximize the profits of the hotels.