This research is to empirically examine the effect of instrumental factors on economic and social satisfaction with franchisor in franchising industry context. The instrumental factors consist of satisfaction with the product range; with the price and conditions; with the distribution (satisfaction with the delivery, with the inventory, with the training, and with the operation and support); and with marketing promotion. For this purpose, the authors developed fourteen hypotheses which consist of above variables. Three hundred forty six franchisee owners responded to questionnaires. The data were analyzed using stepwise multiple regression analysis with SPSS 10.0^+^. The empirical results are as follows: First, satisfaction with marketing promotion has a positive effect on economic and social satisfaction with franchisor. Second, satisfaction with the operation and support has a positive effect on economic and social satisfaction with franchisor. Third, satisfaction with the price and conditions has a positive effect on economic satisfaction with franchisor. Finally, satisfaction with the product range has a positive effect on social satisfaction with franchisor. At the end of this paper, theoretical contributions, managerial implications, limitations, and future research directions are discussed.