As internet technology is pervasively utilized in world-wide scope, Internet Electronic Commerce(IEC) is increasingly employed in tourism industry as the alternative medium of transaction and payment for the tourism product.
This study explores the fundamental framework to shed a light for the management and operations of IEC in tourism industry by the in-depth case analysis into the travel agency, hotel, restaurant, and airline companies, together with a questionnaire survey on the customer attitude of IEC.
Results of the analysis exhibit that there is much room for further development of the mechanism in IEC for tourism industry.