Today's rapidly changing economy such as the rise of the spare time following the increased domestic earnings with the development of the technologies, and the upcoming enactment of the 5-day work period has helped the tourist industries emerge as the 4th industry, for that reason, whose outlook and importances has become crucial than ever.
Governments across the world has therefore strived to nurture and develop the tourism industry while enthusiastically engaging in activities such as luring the tourists with a full utilization of their tourist resources and earning the foreign currencies as it has topped the government agenda as the promising new business. An enormous development was made in our tourist industry as we held the 86 Asian games and 88 Olympics. Moreover recent 2002 Worldcup Game is expected to upgrade a notch of the level of our tourist industry.
In the context of the unique characteristics the tourist industry has, the governments' role can be an important factor in its development as it will be hard that the separate efforts of the tour corporations, airline companies, and the tour region will make a great impact. For an academic approach to this, the industrial characteristics of the tourist industry will be examined after the speculation of what tour is.
Especially, the five decisive factors of the business competitiveness defined in "5 Force Analysis" by the professor Michael Porter in Harvard Graduate School of Business Administration such as the competition among industries, negotiation ability of the purchasers will be given a hard look at.