In order to study on the scheme of marketing festival to tourism resources, participated it myself for " Busan Beach Festival "and surveyed to analiyze the recogination of festival through the questionnaire. According to the analysis, The results of actual proof on Busan Beach festival says relative importance in order to experimental attribute, area attribute, utilization attribute. And the resurt of value elementon satisfaction degree says convenience attribute, education attribute, local attribute.
The activation plan for sea festival can be summerized like the following. First, the package product development for sea festival, Second, various event development, Third, prodution of convenient and pleased festival mood, Forth, discriminative advertising strategy, Fifth, the connection of the sightseeing district with near-by area, Sixth, being a special system of festival organization, Seventh, the organization of beach facilities. We think that we can hold more successful event when we take into account the 7 points mentioned above.
Also, we can make the best of the local character and all circumstances of the resion where the local residents can take in the development indepently.