The purpose of the study is to find out how to enhance the quality of relationship and trust through the recovery of the hotel service failure, and how to lead to satisfaction from service failure.
The service recovery in the super deluxe hotels is first divided into procedural fairness, divisional fairness, and interrelation fairness, and their effect on the quality of relationship is analyzed.
The results are as follow;
1. Procedural fairness of service recovery has the most effect on trust.
2. Both procedural and divisional fairness have an effect on satisfaction, but interrelation fairness has no effect on satisfaction.