This paper focused on the relationship between relational benefit as perceived by hotel F&B customers and their 'satisfaction and trust to hotel restaurant and hotel employee', and between that same benefit and their loyalty. We also examined the relationship between satisfaction and trust and between trust and loyalty. We placed the accent on a joint analysis of these relationships, using a structural equation model. The results of the empirical study showed that relational benefit was a direct antecedent of 'satisfaction to hotel restaurant and hotel employee' and 'trust to hotel employee' and customer loyalty. The role of relational benefit as a key factor in hotel F&B marketing was thus confirmed. With reference to the other relationships, on the one hand, it was confirmed that 'satisfaction to hotel employee' had a positive influence on 'satisfaction to hotel restaurant' and 'trust to hotel employee' and that 'satisfaction to hotel restaurant' determined 'trust to hotel restaurant'. Also it was confirmed that 'trust to hotel employee' had an important effect on 'trust to hotel restaurant' and that 'trust to hotel restaurant' affected customers' loyalty. However, the influence of relational benefit on 'trust to hotel restaurant' and the influence of 'trust to hotel employee' to customers' loyalt