This study is to make out the effects of outcomes by market oriented and to be based on the purpose that seeks for efficient management plans by analyzing market oriented.
Four factors be shown to influence results of growth and profit of travel agency in this study. - customers, competitors, techniques, organization.
First, as customer factors, travel agency and their members should recognize their customer's needs, complains, and dispose of matters rapidly. And as provide an useful information, they are able to achieve their results of growth and profit .
Second, as competitor factors in order to achieve their results of growth and profit, it is need that differential images(famous, scale etc.), extension of business with others, and market segmentation.
Third, as technical factors, travel agency should grow up through utilize and build travel information data, database, homepage in modern management environment.
Forth, organizational factors are shown as factors that influence the result of growth and profit of travel agency through systematize, efficiency, expertise of organization.