This study concerns the effect between factors of introduction CRM and result of enterprise.
The purpose of this study is the main cause of the factor of introduction CRM and how the main cause has an effect on the result by introduction CRM in hotel.
Three factors that the factor of introduction CRM is organization, manager, customer be shown to influence results of internal, marketing, customer satisfaction in this study.
Introduction CRM of hotel is very important in order to survive in the future.