Nowadays the importance of the marketing and the public relations(PR) increase more and more, because most of the contents and the quality of the hotel products reach the same highest level. So this study propose the practical use of the PPL marketing as a effective and brand-new marketing
communication in the hotel marketing.
The advantages of the PPL marketing are as follows.
First, the PPL marketing is the both sides communication method, not the one-sided communication.
Second, the PPL marketing enhance the reliability more successfully and effectively than the commercial advertisement.
Third, the product placement and place placement through the movie or the TV drama are increase the recognition of the customer.
Fourth, the PPL marketing and the relevant promotion event create synergy effect.