This study is to investigate how the event programs, as an inducement factor, provided by professional baseball team take an effect on the spectators and thus to contribute to the activation of sports event participation as spectators.
This study says that spectators feel very subjectively on what they see in the sports event and it would not be easy for sports event marketer to provide satisfaction for all spectators.
However, they can collect information on spectators' trend in a accurate and timely manner and thus this will lead to plan/implement the event programs designed for the specific target population and help activate the viewing of the sports events.